With the continuous development of social economy, people’s pursuit of brand and quality is constantly improving, the progress of anti-counterfeiting technology and the application of anti-counterfeiting labels are also constantly developing. More and more people are beginning to pay attention to the existence of anti-counterfeiting labels. A good anti-counterfeiting label is not only the protection of products for consumers, but also the value-added of its own brand value. So how much do you know about anti-counterfeiting labels? Here are 5 common anti-counterfeiting labels in daily life and their corresponding characteristics and application fields.
Features of Anti-Counterfeiting Labels
Anti-counterfeiting labels, as the name suggests, are signs with anti-counterfeiting effects. It is a type of self-adhesive product that can be pasted on objects or packaging. Anti-counterfeiting labels generally have the following four characteristics.
① Uniqueness: Through anti-counterfeiting technology, each anti-counterfeiting label can be unique. Therefore, each item corresponding to the label is also unique. Each anti-counterfeiting mark can only be used once and cannot be transferred.
②Stability: Under normal use conditions, the identification features of the anti-counterfeiting label can be maintained for a long time.
③Safety: The most important thing in anti-counterfeiting is to prevent counterfeiting, so its anti-counterfeiting mark needs to prevent others from imitating it. This is also a test of anti-counterfeiting technology.
④ Adaptability: Anti-counterfeiting labels should be compatible with the items being marked and be able to meet the requirements of their use environment.
Nowadays, fake and shoddy products are constantly emerging in the market. Anti-counterfeiting plays an increasingly important role in the whole society. There are many types of anti-counterfeit labels. Nākamais, I will lead you to know 5 common anti-counterfeit labels.
1. VOID ANTI-COUNTERFEITING LABEL
Definition: VOID anti-counterfeiting label is a kind of anti-counterfeiting label that leaves traces after being uncovered. It prevents unauthorized unveiling, removal, and reposting. Once the VOID anti-counterfeiting label is uncovered, it will be invalidated and damaged. After the anti-counterfeit label is pasted on the packaging carrier and the anti-counterfeit label is torn off, the word void will appear on the surface of the object to be pasted or on the anti-counterfeit label itself, indicating that the package of the product has been opened.
Features:
A. The surface of the treated label has a good printing effect, and has the characteristics of chemical resistance and abrasion resistance.
B. When the label is torn off from the surface of the adhesive, the pre-set text or pattern will be separated, and the substrate will be completely retained on the surface of the adhesive. The substrate and font after being torn apart cannot be recovered.
C. The fonts preset in the substrate can be text, patterns, or other special pattern patterns specified by the customer. The use of layout patterns greatly enhances the anti-counterfeiting effect and enhances the corporate image.
Application fields: VOID labels are mostly used for logistics labels, anti-theft seals, and seals. Widely used in product packaging, e-commerce logistics, and confidential documents.
2. QR CODE ANTI-COUNTERFEITING LABEL
Definition: One-to-one correspondence between QR code labels and products. Each anti-counterfeit QR code has a counter. When consumers scan the code for verification, they can see whether the first scanning time of the anti-counterfeit QR code is their own. With its unique anti-counterfeiting pattern, the two-dimensional code anti-counterfeiting label also contains a lot of information. Customers only need to pick up their mobile phones to inquire about the production date, production place, product information and other content of the product in a timely and convenient manner.
Features:
A. Convenient inquiry. Use your mobile phone to accurately query product information anytime, anywhere through the mobile network.
B. Brand promotion. Consumers can check product information in a timely manner and interact with enterprises to enhance their trust in the brand.
C. Collect information. It can accurately count the number and behavior of customers, and obtain feedback information from consumers in real time.
D. Prevent counterfeiting. The form of encrypted two-dimensional code increases the cost of counterfeiting for counterfeiters, making counterfeiting unprofitable.
Application fields:
QR codes are widely used in various production fields due to their characteristics of large information capacity, high confidentiality, wide coding range, high decoding reliability, strong error correction ability, and low cost. Specifically, there are financial payment, e-commerce, group buying consumption, advertising and other fields.
3. LASER ANTI-COUNTERFEITING LABEL
Definition: Laser anti-counterfeiting label is also called holographic anti-counterfeiting label, which is an anti-counterfeiting label completed by using laser color hologram plate-making technology and molded replication technology.
Features:
A. The surface of this type of label can be printed with corporate information, LOGO, trademark, avatar or other special patterns and lines.
B. The holographic anti-counterfeiting paper can be weathered in the soil after being discarded, and will not pollute the environment.
C. Holographic images have high technical content due to the integration of the latest achievements in laser, precision machinery, physical chemistry and other disciplines. It is difficult for most counterfeiters to imitate.
Application fields: Laser anti-counterfeiting labels are suitable for various products in various industries, such as digital, pharmaceutical, beauty, wine and tea industries.
4. CODE ANTI-COUNTERFEITING LABEL
Definition: When consumers purchase products with electronic code anti-counterfeiting labels, they can see a password composed of a set of numbers as long as they uncover the surface layer of the logo or scratch off the coating of the logo. Then, according to the mobile phone number and network address provided by the anti-counterfeiting label, dial a phone number or check the website, and input the anti-counterfeiting code on the product, you can know the authenticity of the product and see its production information. Similar to the principle of the QR code label, an anti-counterfeiting code can only be used once.
Features:
A. Uniqueness. The coding of the code anti-counterfeiting label can only be used once and is unique. Counterfeiters cannot imitate and reuse.
B. Easy to operate. No matter when and where, consumers can obtain relevant information such as the manufacturer and the authenticity of the product through the code on the logo, which is very fast and convenient.
C. Unity. Using the telephone network all over the country, a nationwide anti-counterfeiting and anti-counterfeiting network can be established for monitoring and unified management at any time.
Application fields: Electronic code anti-counterfeiting technology has been widely used in anti-counterfeiting marking products, and can be combined with laser, fluorescence, texture, SMS anti-counterfeiting and other technologies. It is used in food, medicine, health products, electronic products and many other products. Its forms include digital scratch-off type, digital uncover type, combined anti-counterfeiting mark, anti-counterfeiting scratch card, etc.
5. RFID ANTI-COUNTERFEITING LABEL
Definition: RFID anti-counterfeiting labels are also called chip anti-counterfeiting labels. RFID is a radio frequency identification technology, which is a kind of automatic identification technology. RFID anti-counterfeiting technology embeds microchips into products, and uses smart electronic tags to identify various items. This tag is produced according to the principle of RFID radio frequency identification.
Features:
A. Save costs. RFID can save more time, manpower and material resources, reduce production costs and improve work efficiency.
B. Reusable. After the traditional barcode is printed, it cannot be changed, while the RFID tag can repeatedly add, modify, and delete the data stored in it to facilitate information update.
C. Strong penetrating power. When covered, RFID can penetrate non-metallic or non-transparent materials such as paper, wood and plastic, and can communicate through penetration.
D. Strong security. Since RFID carries electronic information, its data content can be protected by passwords, so that its content is not easy to be forged and altered.
Application fields: With its large data storage capacity, PFID tags have been widely used in anti-counterfeiting traceability, asset management, intelligent manufacturing, unmanned supermarkets, clothing retail, intelligent transportation and other fields.
Many companies will add anti-counterfeiting labels to their products. On the one hand, it can not only help companies realize product anti-counterfeiting functions, but also crack down on counterfeit and shoddy products. On the other hand, it can also help enterprises occupy the dominant position in the market, enhance the value of products, and realize the effect of product marketing. If you also want to customize anti-counterfeiting labels, welcome to consult us.
